venero

September 2021.
Art Direction

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For the Art Direction project commissioned by PromPeru, I developed a visual campaign that emphasizes the sustainability of Peruvian brands, focusing on the connection between key Peruvian textiles such as cotton and alpaca and their deep ties to nature, the landscape, and vibrant colors. The concept was centered on showcasing these textiles not only as products of craftsmanship but also as symbols of Peru's environmental commitment.

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The campaign, which I conceptualized and executed, has been showcased internationally and continues to be a significant part of PromPeru’s communication strategy. The visuals aim to highlight the cultural and ecological significance of these materials, presenting them as integral to Peru’s sustainable future. Drawing inspiration from Peru’s landscapes and the inherent beauty of its natural fibers, the imagery reflects a seamless fusion of tradition, sustainability, and innovation.

*All the pictures belong to Promperu