top of page

TRIBUTE

February 2020

Art Direction

During my time at Michell & Cia, I led the art direction for the "Tributo" line, a collection created to honor the legacy and unmatched excellence of Alpaca. The concept drew inspiration from the Biblioteca del Convento de la Recoleta in Arequipa, a space deeply rooted in history, knowledge, and culture. This library, with its vast collection and historical significance, symbolized knowledge, expertise, and the passage of time—values that I wanted to translate into the visual language of the campaign.

Instead of focusing on textures, I worked to convey these abstract values through the environment and lighting. Using warm, golden tones, we reflected the elegance and timelessness of Alpaca, while the historical backdrop of the library connected the collection to the cultural legacy of Arequipa. The resulting imagery captured not just the beauty of Alpaca, but also the deep cultural and historical significance that defines the material.

bottom of page