venero
VNRONINO
X AMERICANINO
October 2022.
Graphic Patterns / Fashion Collection
This collection celebrates Latin American cultural diversity and pays tribute to the artistic sophistication of its ancestors. Drawing inspiration from the region's vibrant landscapes, symbolic animals, and the music that has been a constant cultural force across Latin America—from traditional genres to the influence of rock—this collection explores ancestral identity through modern fashion. The bold colors evoke the natural beauty of the land, while animals like the jaguar, condor, and huemul symbolize strength, freedom, and resilience. Music, with its powerful role in shaping the cultural identity of the region, informs the design through textures and patterns inspired by rock album covers that transcend regional boundaries.
This collection honors cultural roots while blending ancient traditions with contemporary design, offering a collaboration between VNRO and Denimlab for Falabella Peru, VNRO and Americanino por Falabella Chile. It embodies the fusion of local artistic expressions with inclusivity, featuring genderless designs.
*All the pictures belong to Falabella







