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VNRO X MTV

July 2021.
Graphic Patterns / Fashion Collection / Art Direction

In VNRO, we worked with Viacom International and the license of MTV. For the collection our objective was to evidence Peruvian´s pop culture expressions mostly showed in the urban space (highways, walls, tracks, taxis, etc) and generate a playful dialogue with the user by respecting his/her/their identity.  The collection 100% genderless celebrates the inclusivity through the morphologies, while celebrates the culture with the incorporation of phrases and the intervention of graphics. As in all VNRO's projects, the global and the local are integrated once again with love and humor.

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