venero
VNRO X SB
October 2019
Graphic Patterns / Fashion Collection / Art Direction
In VNRO, we worked with Viacom International and the license of SpongeBob. For the collection our objective was to submerge in a world that integrates and exalts spongebob in a euphoric present, but that exceeds the limits of time and space. love is the space that integrates the characters, and the expansive and effective symbolism of the cultural icons generates a playful dialogue with the observer. The garments of the collection celebrate the natural (water, air and fire) through the plastic expression of the textiles, while celebrating the cultural, with the incorporation of Peruvian symbols (the chacana, the geometric rhythms). The global and the local are integrated once again and the ubiquitous and smiling presence of SpongeBob articulates them with humor.







